Field-first
Listen to the people doing the work and understand the operating reality.
ABOUT JAMIE REINHOLT
I work where heavy equipment, construction technology, practical sales, and new ideas meet. My perspective comes from time in the field and years in the industry.

FIELD EXPERIENCE / BUSINESS PERSPECTIVE
I have worked across heavy equipment, construction technology sales, machine control, GPS/GNSS, dealer networks, and construction-focused software.
I look at technology through the contractor’s lens: Does it save time, reduce waste, improve production, or solve an expensive everyday problem?
I am an FAA Part 107 remote pilot with experience in UAS mapping and jobsite technology, and I am building DirtSignal to help equipment salespeople turn field activity into real opportunity.
Separate from this advisory and speaking work, I also operate Earth & Iron Equipment ↗, a business focused on equipment listings and brokerage.
MY APPROACH
Equipment, software, and strategy matter when they help people doing the work get better results. That is my standard for advisory, speaking, and building technology.
Listen to the people doing the work and understand the operating reality.
Connect equipment and technology decisions to economic outcomes.
Earn trust through direct communication and industry knowledge.
SPEAKING & INDUSTRY CONTENT
I speak about the intersection of production, equipment, technology adoption, and the people who keep jobsites moving.
Speaking & Media